Understanding Automation Logs & Analytics
Track automation performance, troubleshoot failures, and optimize your sequences.
Navigate to Dashboard > Automations and click any automation to view its logs.
Automation Analytics shows: Total steps executed, Sent, Skipped, and Failed counts.
Each log entry shows: Contact name, Step number, Status (sent/skipped/failed), Timestamp, and Error reason.
Common skip reasons: "Contact marked doNotContact", "SMS guard: No consent", "Contact has no phone number", "Contact moved from stage."
For Stage Change automations: If contact moves out of the trigger stage before a step executes, remaining steps are cancelled.
Failed steps show error messages like "Invalid phone number" or "Email bounce" for troubleshooting.
Use filters to view only failed or skipped steps to identify patterns and optimize your workflow.
Pro Tip: Check logs weekly to spot contacts lacking phone/email and update their records to improve reach.